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THE DAY KENNEDY WAS ASSASSINATED, PARAMOUNT PICTURES, THE DISTRIBUTOR OF SEVEN DAYS IN MAY, PLANNED TO RUN AN AD FOR THE FILM, USING AQUOTE FROM ONE OF ITS FICTIONAL MILITARY CONSPIRATORS: "IMPEACH HIM, HELL. THERE ARE BETTER WAYS OF GETTING RID OF HIM." THE STUDIO YANKED THE AD AT THE LAST MINUTE, FEARING IT WAS TOO PROVOCATIVE, "NARROWLY AVOIDING AN EMBARRASSING COINCIDENCE ON THE VERY DAY THE PRESIDENT WAS SHOT," VARIETY LATER REPORTED.